400+
Films delivered
100+
Brands worked with
200+
Directors across India
20+
International specialist directors
1500+
Content assets delivered monthly at scale
₹350 Cr+
Annual inventory sell-through supported through live commerce operations
3
In-house content studios built and operated
AI-enabled
Workflows integrated into planning, production and delivery
The Problem
Creating content consistently across every stage of the funnel has become harder than ever.
The Promise
Modern brands run on content.
THE CNTNT WORKS helps brands build and deliver content across every stage of growth.
LET'S TALKWhat We Do
Full-funnel content capabilities for modern brands
From campaign storytelling to content operations, we help brands create, scale and optimise content across the entire customer journey.
CGI, Animation & AI Content
Specialist visual storytelling built where craft and technology work together.
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In-House Content Studios
Build and operate internal content capability around the brand's business needs.
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Mid-Funnel Content Systems
Scalable content systems for product, performance and always-on needs.
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Live Commerce Content
Studio-led commerce content designed to engage audiences and support conversion.
Learn moreAI + Content Systems
Technology where it improves speed. Craft where it matters most.
THE CNTNT WORKS integrates AI into relevant parts of planning, production and delivery to help teams move faster, reduce repetitive production time, adapt content efficiently, localise at scale and stay ready for what's next.
Ideate
AI-assisted research, concept development and previsualisation.
Create
Production supported by AI-assisted tools where relevant.
Adapt
Versioning, localisation and workflow automation.
Deliver
Platform-ready content at scale.
Optimise
Performance insights that improve future outcomes.
Brands And Categories
Brands shaped through previous leadership and production partnerships
Built across categories
Consumer Technology
Automotive
Beauty
Retail
Financial Services
Consumer Durables
Selected Work
Work that makes an impact.
Premium storytelling. Product storytelling. Commerce content. Studio-led scale. Campaign adaptations. CGI and visual storytelling.
Campaign Films
PNB Metlife | Always Ready for Life Child
Campaign Films
Samsung | World on my Watch
Campaign Films
Sugar Cosmetics | Shukar hai Sugar Hai - Wedding
CGI & Animation Films
NexBase | Noise Master Buds
Campaign Films
PepsiCo | Why Not Meri Jaan - Young Stunner
Campaign Films
Samsung | Galaxy Z Fold 5 - Varun Dhawan
Umesh Bopche
Founder, The CNTNT Works
Built on experience.
Driven by what's next.
After more than two decades across digital, media, content and production, one thing became clear.
Content has become business infrastructure.
It drives visibility, commerce, growth, brand relevance and customer experience.
Throughout that journey, Umesh Bopche has worked across agency leadership, production ecosystems and content operations.
Most recently, he served as CEO of Experience Commerce while leading CYLNDR's content production business.
THE CNTNT WORKS was built around a simple belief:
Brands need a content partner that understands both creative excellence and operational scale.
One that can create premium work when needed and build systems that deliver consistently when content demand multiplies.
Let's build your content engine.
Premium storytelling. Product storytelling. Commerce content. Studio-led scale. Campaign adaptations. CGI and visual storytelling.
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